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Information Technology and the Business of Today

Friday, April 13, 2012, 8:00 AM
The use of Information Technology has heralded the rise of quick and convenient dissemination of information in the business arena, especially along the supply chain. This is a paramount component of the supply chain management (SCM) related ventures. The internet and other web based technologies have over time proved to be the most comprehensive in terms of getting down to the markets and to the clients in the grass roots and the eventual long term benefits that border die-hard brand loyalty. Technologies that employ the internet based protocols including literature have been hailed for their advanced and qualitative approach to the art of marketing and to the revolution they have brought to the managerial aspects of a modern business. The internet has by far outdone the older methods of data transfer, such as electronic data interchange (EDI), which is technically defunct now. There has been a radical paradigm shift as many companies rush to make the best out of the new breath of fresh air injected by new technologies that are happening every new day. Plans on how to streamline the operations of organizations through vanguard methods as well as automated forecasting facilitate the ease in making steps towards financial success. When examining the anatomy of e-business technologies there has been a tendency to approach it from the point of view of the buyer/client. Suppliers or manufacturers are all but overlooked when trying to discern the impact that this kind of methodology offers. Many scholars who have given an in-depth analysis to this field have limited themselves to looking into the ramifications of the performances of financial or marketing models that were implemented in the near past. Some of them have delved into the operational modalities albeit on a very shallow basis. This study strives to establish the suppliers who have used and continue to use e-business technologies as their primary mode of communication with their clientele, the effectiveness of this approach based on the views of both sides and the general benefits accrued by both the stakeholders. The study also adds to the established operational parameters and basic strategies used to get the businesses on track and running.

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